Management team with +25 years of experience and a long track record as a team, this provides agility and knowledge that is very effectively translated into the approach and execution of operations.
CEO
Director
Director
Director
Associate
Associate
Associate
Senior Advisor
CEO
Paco is CEO and founder of Cell Finanzas. Paco has +25 years experience and has managed +€22bn national and international corporate finance
transactions.
Before founding Cell Finanzas in 2010, Paco was Head of Corporate and Commercial Finance in ONO (€1.8bn revenue telecom operator; currently part of Vodafone) since 2000, after starting his professional career in the TMT and Utilities group of Arthur Andersen (now Deloitte).
Director
Since 2010, Eva is Director at Cell Finanzas where she leads real estate and other industries debt transactions. In her +25 years experience, Eva completed +€12bn financial transactions.
Before joining Cell Finanzas, Eva stayed for +10 years with ONO (€1.8bn revenue telecom operator; currently part of Vodafone) where she was a manager in the Corporate and Commercial Finance
and the Internal Audit areas. She previously worked in Internal Audit department of Aldeasa (now World Duty Free Group).
Director
Bárbara is Director at Cell Finanzas leading real estate and agribusiness finance projects. Bárbara has +25 years experience managing corporate finance transactions amounting +€13bn.
Before joining the firm in 2016, Bárbara worked 11 years with Ahorro Corporación (leading financial advisory company in Spain) as Manager of Structured Finance, focusing on real estate debt projects. Bárbara began her professional career in the audit department of Arthur Andersen (now Deloitte).
Director
Sol is Director at Cell Finanzas since 2011. Sol leads the financial planning consulting practice, as well as equity and debt financing transactions. With +25 years experience, Sol participated in +€7bn
corporate finance transactions.
Before joining Cell Finanzas, Sol was a manager in the Corporate Finance area of ONO and Auna (€1.8bn revenue telecom operator; currently part of Vodafone) for +10 years, after starting her professional career at Airtel Móvil (now Vodafone).
Associate
Sergi is an associate at Cell Finanzas since 2022. Prior to that, he worked in the financial advisory team at GNL Russell Bedford and the audit team at Mazars.
Sergi has a degree in International Business from ESERP Business School, an International master’s degree in Finance from EADA Business School and a master’s degree in accounting and auditing from the Association of Chartered Accountants of Catalonia.
Associate
Jaime is an associate at Cell Finanzas since 2025.
Before joining Cell Finanzas, he worked at Kroll in the area of restructuring and insolvency. Prior to that, he spent four years at PwC as a financial auditor, specialising in the banking sector and investment funds.
Jaime holds a bilingual degree in Business Administration and Management from ICADE (Universidad Pontificia Comillas), with a Master’s degree in Accounting and Finance taught jointly by CEU San Pablo and CUNEF.
Associate
Naroa is an associate at Cell Finanzas since 2026.
For the last few years, she has worked at Banco Santander in the Credit Risk department at SCIB. Previously, she worked at various financial institutions, including HSBC and ICO.
Naroa holds a bilingual Bachelor’s degree in Economics and Finance from UAM (Universidad Autónoma de Madrid) and a Master’s degree in Debt Advisory from IEB.
Senior Advisor
Loles is a Senior Advisor at Cell Finanzas. She developed her career in the financial markets. Loles was Director of Investor Relations at Vocento for +10 years, after joining the company for its IPO in
2006. Previously, she was Equity Financial Analyst at BBVA for 5 years, covering the telecommunications sector, after a private equity background.
Loles holds a degree in Economics and Business Administration, a master´s degree in Humanities and is an Executive Coach.
CEO
Paco is CEO and founder of Cell Finanzas. Paco has +25 years experience and has managed +€22bn national and international corporate finance
transactions.
Before founding Cell Finanzas in 2010, Paco was Head of Corporate and Commercial Finance in ONO (€1.8bn revenue telecom operator; currently part of Vodafone) since 2000, after starting his professional career in the TMT and Utilities group of Arthur Andersen (now Deloitte).
Director
Since 2010, Eva is Director at Cell Finanzas where she leads real estate and other industries debt transactions. In her +25 years experience, Eva completed +€12bn financial transactions.
Before joining Cell Finanzas, Eva stayed for +10 years with ONO (€1.8bn revenue telecom operator; currently part of Vodafone) where she was a manager in the Corporate and Commercial Finance
and the Internal Audit areas. She previously worked in Internal Audit department of Aldeasa (now World Duty Free Group).
Director
Bárbara is Director at Cell Finanzas leading real estate and agribusiness finance projects. Bárbara has +25 years experience managing corporate finance transactions amounting +€13bn.
Before joining the firm in 2016, Bárbara worked 11 years with Ahorro Corporación (leading financial advisory company in Spain) as Manager of Structured Finance, focusing on real estate debt projects. Bárbara began her professional career in the audit department of Arthur Andersen (now Deloitte).
Director
Sol is Director at Cell Finanzas since 2011. Sol leads the financial planning consulting practice, as well as equity and debt financing transactions. With +25 years experience, Sol participated in +€7bn
corporate finance transactions.
Before joining Cell Finanzas, Sol was a manager in the Corporate Finance area of ONO and Auna (€1.8bn revenue telecom operator; currently part of Vodafone) for +10 years, after starting her professional career at Airtel Móvil (now Vodafone).
Associate
Sergi is an associate at Cell Finanzas since 2022. Prior to that, he worked in the financial advisory team at GNL Russell Bedford and the audit team at Mazars.
Sergi has a degree in International Business from ESERP Business School, an International master’s degree in Finance from EADA Business School and a master’s degree in accounting and auditing from the Association of Chartered Accountants of Catalonia.
Associate
Jaime is an associate at Cell Finanzas since 2025.
Before joining Cell Finanzas, he worked at Kroll in the area of restructuring and insolvency. Prior to that, he spent four years at PwC as a financial auditor, specialising in the banking sector and investment funds.
Jaime holds a bilingual degree in Business Administration and Management from ICADE (Universidad Pontificia Comillas), with a Master’s degree in Accounting and Finance taught jointly by CEU San Pablo and CUNEF.
Senior Advisor
Loles is a Senior Advisor at Cell Finanzas. She developed her career in the financial markets. Loles was Director of Investor Relations at Vocento for +10 years, after joining the company for its IPO in
2006. Previously, she was Equity Financial Analyst at BBVA for 5 years, covering the telecommunications sector, after a private equity background.
Loles holds a degree in Economics and Business Administration, a master´s degree in Humanities and is an Executive Coach.
